The 4 Steps Behind Every Custom Product

 


Custom apparel pricing is about more than the cost of the blank. Every finished branded product involves four key steps: promotional products, apparel or blanks, artwork, and decoration or custom manufacturing.

Decoration comes fourth, but it can be the most expensive part because this is where physical customization happens. Quantity, artwork, placement, materials, production setup, and decoration method can all affect the finished price.

Whether you are buying Adidas, Peter Millar, Gildan, Vuori, promotional products, company uniforms, or other branded merchandise, the blank is only the starting product.

Customization is manufacturing. Customization is branding. Branding is marketing.

Read More: The 4 Steps Behind Every Custom Product

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