Why Wholesale Brand Customization Beats Retail Pricing
Many organizations assume branded apparel and promotional products are priced similarly regardless of supplier. However, there can be significant differences between retail customization and wholesale brand customization. Retail customization commonly bundles product sourcing, logo decoration, fulfillment, and administration into a higher retail-style price. Customers often pay multiple layers of markup without realizing it. Wholesale brand customization takes a different approach. At approved supplier minimums, qualifying customers can gain access to supplier pricing on branded products through Inkdnylon. The customer then pays Inkdnylon directly for logo decoration, production, fulfillment, company store setup, and employee ordering services. This removes middleman and broker pricing from the buying process. The result is a streamlined system where customers source products through Inkdnylon and decorate products through Inkdnylon. One system handles sourcing, customization, ful...